|What you do with your data is up to you|
Jason Falls. (Sorry C.C., breaks my heart I had to choose.) So many valuable lessons but the one that sticks with me is that we all need to create "Holy Smokes" content. It can be funny, irreverent, knowledgeable, thought provoking, controversial That's where the magic is. No one shares okay. No one forwards fine.
Mitch Joel shared earlier in the day that video use for content marketing had increased from 52% to 70% over the past year so I made sure I took in the next session with Todd Wheatland. He had a lot of excellent ideas on how to use video for your organization including repurposing an article; creating a series; doing a behind the scenes; and/or a recruitment video. But the fun doesn't stop there. He suggested you use stills from the video or take some pictures while you're shooting and use them in addition to your video plus don't forget to transcribe it for the .02% who can still read. (That was my own personal bitterness as a writer, not his.)
Jay Baer (to stand room only) reminded us that we should think of our content as a digital dandelion. Don't keep it tied to your website. Put it out where your audience is most likely to see it. On a completely different metaphor he likened content to fire and social media to gasoline. Get it? Burn, baby, burn.
Russell Sparkman helped us understand that game thinking is not the same as gaming. You can give your audience the fun of game theory and implementation without requiring them to sit in the same clothes for days staring at a console trying to beat someone else's score (unless they're into that). He also pointed out that game thinking is not new just ask a kid trying to pass math -- the concept of levelling up to advance has been around a long time.
Sam Sebastian rounded out the day with talking about "Zero Moment of Truth." Research has changed buyers forever. We're no longer relegated to using (just) consumer reports. We have reviews and search. Plus 16% of searches are new to Google each day. It also struck me that Sam's dad still has Consumer Reports magazine in the basement. Living in Florida for the past seven years I had almost forgotten what basements were.
Day 1 was amazing and I'm suffering a little from cerebral overload. The Rick Springfield concert should cure that. I will be adding his song Love Somebody to Groove Shark later tonight. I forgot how much I liked it.