Tuesday, July 24, 2012
It's the Middle of The Night. What Do Your Customers Want?
Wendy's gave some thought about their late night customers. What are they doing before they come in? How could they reach them? Social media and specifically Twitter gave them the perfect entry into their customers' lives/minds (in the middle of the night). Wendy's reminded their audience about their late night cravings and how easy it was to satisfy them. Strong, targeted, content marketing.
What do you think? Is this an effective use of social media?