I saw a brilliant tweet last night. It spoke to the audience and addressed a need that was undoubtedly timed perfectly. It was in the wee, blurry-eyed hours that a promoted tweet by Wendy's welcomed night owls and "suggested" they stop in for a burger because many locations were open late. Who doesn't want a burger at 3 a.m.? The only thing they could've done to entice me further (since Willy Wonka is still working on Smellivision) was change their branded, red-headed icon into a double-stack of deliciousness.
Wendy's gave some thought about their late night customers. What are they doing before they come in? How could they reach them? Social media and specifically Twitter gave them the perfect entry into their customers' lives/minds (in the middle of the night). Wendy's reminded their audience about their late night cravings and how easy it was to satisfy them. Strong, targeted, content marketing.
What do you think? Is this an effective use of social media?
