Wednesday, May 1, 2013
Personal Case Studies and Millennials: are we there yet?
Why couldn't you apply the idea of case studies to personal branding or the job hunt? Why can't HR departments or managers ask employees to write case studies about their own performance? So often self-reviews are done at the last minute with little thought to rating. I've seen first year employees straight out of school rank themselves a 10 out of 10. That implies there's no room for growth and I don't care how fantastical an employee you are, there's always room for growth. What if, in addition to examples of their hard work they also had to show in more than one-sentence detail just how they solved a problem? This type of proof takes a lot more work and thought behind it. Plus it helps to reframe the way they think about their jobs. The type of critical thinking required for a case study creates and encourages a problem-solver mentality and awareness.
Do I think businesses will turn to personal case studies in the near future as part of the review process? Probably not, but the idea of selling oneself through personal branding is already here and entrepreneurism is important to millennials. Encouraging them to sell themselves through poignant example will help them achieve their goals sooner, something that benefits both you and your younger employees.